SCUnlock the Power of E-Commerce & Scale Your Business Online!
Are you an MSME owner looking to take your business online but don’t know where to start? E-Commerce Fundamentals for MSMEs is your step-by-step blueprint to launching a successful online store. This course, created by The E-Commerce General, Leighton Campbell, covers everything from choosing the right platform and setting up products to lead generation, customer conversion, and creating winning digital campaigns. Whether you’re selling physical products, services, or subscriptions, this course gives you the tools, strategies, and insider knowledge to start generating online sales—fast!
Don’t let technology or confusion hold you back. With practical lessons, real-world examples, and a 10-step system, you’ll learn how to create a seamless online shopping experience that drives revenue. You’ll master customer acquisition, digital marketing, and fulfillment strategies to ensure smooth transactions and happy customers. Start your journey to e-commerce success today—enroll now and turn your business into an online powerhouse! 🚀
Features
- 1 hour & 15 minutes of Video Training
- Self-paced with Lifetime Access
- Course Quiz
- Course Worksheet
Target audiences
- Entrepreneurs
- Startups
- Digital Business Students
Requirements
- Laptop/Desktop with audio
- Internet Connection
- Attitude To Learn & Grow
Curriculum
- 7 Sections
- 6 Lessons
- Lifetime
- Meet Your Trainer1
- Introduction1
- Strategy1
- Systems1
- Canpaigns1
- Course Quiz1
- Course Workbook1
FAQs
Instructor
Award winning executive with 15 years of experience driving digital transformation and growth for top-tier companies and government agencies across the Caribbean, North America, and Europe. Over the last 15 years, Leighton has conducted over 1,000 client consultations; managed over 300 implementations; impacted over 200 brands; and sold over 30 million digital products. He is an expert in developing and executing go-to-market strategies, optimizing digital ecosystems, and leading cross-functional teams to
deliver tailored solutions that enhance client acquisition and retention.
Leighton Campbell is the holder of a B.Sc in Computer Science from the University of the West Indies and has built a solid reputation as an ecommerce innovator, consultant & trainer. He has delivered digital transformation consultation and training to over 2000 professionals, impacting teams from prominent organizations including Grace Kennedy, Jamaica Business Development Corporation, Startup Canada, Caribbean Export Development Agency, Cayman Islands Centre for Business Development, Heart NSTA and Kingston Creative.
In 2018, the Jamaica Business Development Corporation awarded Leighton for being the most improved and best team player of his Cohort of their Accelerator Program. He was later awarded the prestigious title of J.B.D.C. Boss Man of the year 2019.
Today, Leighton is a thought leader on ecommerce and digital business in the Caribbean. He currently sits on the steering committee for the Digital Transitioning Programme, funded by the European Union, where his role is to influence how this programme digitally transforms the way how organizations conduct business.
