The COVID-19 pandemic has accelerated the adoption of digital technology worldwide, and Caribbean businesses are increasingly in need of technical assistance for digitalization and market diversification to survive and thrive in this new environment.
According to IDB, Caribbean MSMEs encounter numerous barriers in adopting new digital strategies. These challenges include
- Limited ability to identify productive digital technology opportunities, assess risks, and allocate resources effectively;
- Insufficient human capital with advanced digital skills for designing and deploying technologies and basic digital skills for technology adoption;
- Information asymmetry, where firms lack knowledge about available technologies and service providers that can enhance productivity and competitiveness;
- Restricted access to finance and investment uncertainties for new digital technologies;
- An underdeveloped ICT sector with limited local services
After spending almost 15 years driving digital transformation among major blue chip companies, the Ecommerce General has shifted its focus towards developing entrepreneurs’ and MSME’s capacity to digitally transform their business operations.
The Ecommerce General’s mission is to help 10,000 entrepreneurs and business managers understand how to set up their operations to sell products and services online by 2030.
This is achieved by delivering training, coaching and done for you services that increase their online selling capacity. It is the Ecommerce General’s core belief that the adaptation of online business strategies by higglers, vendors, entrepreneurs and registered entities can result in significant creation of wealth for individuals and companies in Jamaica and the Caribbean.
The Ecommerce General envisions that his work will help to create a clear pathway for Caribbean individuals and businesses to successfully thrive online.