About Lesson
- Explain Mission and Role of the Jamaica Tourist Board
- JTB mission Statement
- JTB’s Role
- Various methods Jamaica Tourist Board uses to market Jamaica including the (4 Ps )
-
- Promotion
- Product
- Price
- Place
- Methods of marketing
- Advertising
- Sales Promotions
- Sales Blitz
- Trade Shows
- Word of Mouth
- Pro
- Familiarization Trips
- Niche Marketing
- State the Resort Areas, their unique features and the JTB tagline for each resort area
- –Montego Bay ~ The Complete Resort
- Ocho Rios ~ The Centre Piece
- Negril ~ The Capital of Casual
- Pt Antonio ~ Naturally
- Mandeville and the South Coast ~ Off the Beaten Path
- – Kingston and Pt Royal ~ The Heartbeat
- – Jamaica ~ Home of All Right/Heartbeat of The World
- List expectations of visitors to the island.